A Reader-First Internet

Very well said.

Never forget.

Never forget.

Responsive Typography: The Basics | Information Architects

Required reading.

Adjusting type size is not a matter of taste, but a matter of reading distance.
Oliver Reichenstein
It is the typographer’s task to divide up and organize and interpret this mass of printed matter in such a way that the reader will have a good chance of finding what is of interest to him.
Emil Ruder

(via rebeccaxhart)

If an element is purely decorative and serves no purpose, then it serves no purpose. It’s a distraction. Good design is purposeful. Every typeface, image, ornament, shape and colour must have a reason to be.
Sean Adams
Might not be the prettiest, but nevertheless one of the best collections of graphic design rules I’ve read to date. Recommended.

Might not be the prettiest, but nevertheless one of the best collections of graphic design rules I’ve read to date. Recommended.

Like an English butler.

Like an English butler.

Above everything else.

Above everything else.

“My job is to not be easy on people. My job is to make them better.”

“My job is to not be easy on people. My job is to make them better.”

Puzzled designer at work.

Puzzled designer at work.

Office heart.

Office heart.